There are a lot of things that a webmaster should know but among the most important are the implications of page speed. Page speed, otherwise known as page loading time, is a very important part of the user experience. Visitors to your website will be much happier – and much more likely to stick around and come back for seconds – if your website loads quickly. The below stats will show you exactly how important page speed is. The tips and tricks listed shortly after will help you figure out how to increase your website’s page speed and increase user satisfaction.
Page Speed Stats
As mentioned above, decreasing the time that it takes your web pages to load will drastically improve your visitor’s experience. In fact, websites with quickly loading pages are by and far more successful at keeping users around for the long haul. Numerous studies have highlighted this fact. One of the most important stats that has come out of these studies is that even just a 1 second delay in page response can result in more than a 10% loss in conversions.
Simply put, people expect websites to load quickly in the modern day and age. If yours doesn’t, then you’ll likely be unsuccessful. Nowhere is this fact illuminated more clearly than the statistic that shows that 50% of users abandon webpages if they take more than 3 seconds to load! Furthermore, over 50% of users agree that webpages should ideally take no longer than 2 seconds to load.
Increase Your Page Speed
There are many different ways to increase your page speed loading time. One of the best ways to do this is to minimize HTTP requests. Over 80% of the loading time on most websites is due to an overabundance of large images, scripts, Flash, and other components. Cut down on these on the front-end and your users will stick around longer.
There are numerous other ways to increase your page speed and reduce the implications of a slow website. Using a content delivery system is one way to do this. Putting stylesheets at the top of your page, putting scripts at the bottom, and avoiding CSS expressions are all other ways of cutting down on the amount of time that it takes your web page to load.
Don’t Forget Mobile
Today, more than ever before, people are using their phones to browse the Internet. For this reason, it is important that you take mobile users into consideration. Making sure that your webpage is compatible with smartphones isn’t the only way to do this. You must also make sure that your webpage loads quickly on them as mobile users are even more likely to click away from a slow-loading page.
The implications of page speed are serious. If your webpage loads quickly, you’ll gain a larger audience and be more successful. If it loads slowly, well, you’ll quickly find your audience dwindle. Make sure that you understand the implications of page speed if you’re a webmaster and make use of the tips and tricks listed above to get your website running as quickly as possible.
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